November 19, 2015

Social Media Marketing: Putting Your Business on the Map

Social Media MarketingSocial media marketing is essential to your online marketing strategy.

A few years ago, you might have gotten away without having social media for your business. Nowadays, however, 74% of adults using the Internet are on social media.

That means tons of potential customers are on social media sites, and many are using social media to try to find you.

Running a business and not harnessing the power of social media marketing is like being a goalie who leaves his team’s net wide open: you are basically handing the game to your competition.

Why Do I Need Social Media Marketing?

Putting your business on the social media map accomplishes several objectives.

Platforms like Facebook, Twitter, and Google+ allow you to build and maintain personal connections with potential clients and customers through real-time, one-on-one connections.

Doing this gives your business a more human feel and shows that you are receptive and responsive to the needs of your target audience. Both of those are ways to nurture new leads and attract visitors to your site.

Aside from that, you can gather important information about prospective customers when you tap into social media channels.

For example, you can analyze what people post, comment on, share, and even “like”. Being on social media gives you a genuine opportunity to better understand who your target audience is and what their needs and desires are.

Ultimately, social media can be a window into what your target audience is thinking and feeling.

This information is precisely what all businesses need in order to know how best to tailor their marketing efforts to potential clients and customers.

How Social Media Gets You More Business

Most importantly, social media marketing can drive traffic to your site and get you more business.

When used properly, social media sites can be a powerful forum for your business to publicize its content and generate additional traffic to your site.

Social media marketing campaigns focused around Twitter can be used to draw your followers to a juicy blog post that interests them, putting them on your page and in prime position to contact you.

Similarly, you can post a well-crafted comment on Facebook linking to a landing page on your site offering a free e-book, discount coupon, or another incentive if the viewer subscribes to your email list.

These contacts instantly become warm leads ready to be nurtured into clients through well-targeted e-mail campaigns, and it is all thanks to social media marketing.

Lastly, implementing social media marketing will allow you to occupy more first page real estate in search engines. Instead of only having your website appear, each one of your social profiles (and even videos) has an equal opportunity to also be on Page 1 of search engines.

With the help of social media, your practice can dominate the entire first page of search engines for the keywords your law firm SEO efforts are focused on.

How Often Should I Post?

There really is no one-size-fits all approach to how frequently your business should be posting to social media.

However, sticking to the following guidelines should put you in good stead to increase brand awareness of your business and drive traffic to your site:

However, knowing what to post and when is much more vital than how often.

Ultimately, it takes a lot to effectively leverage social media, and to do it well takes a professional social media marketing company to do it.

Where More Clicks More Clients Fits In

More Clicks More Clients is your one-stop shop for remarkable online marketing that gets results. We specialize in social media marketing, know how to put you on the social media map, and can help you get more business. Call us today or request your free online marketing consultation.