The Anatomy of Successful Tweets: Crafting the Perfect Tweet

successful tweetsIt goes without saying that all of your tweets must provide your Twitter audience with content that will encourage them to like, retweet, and comment.

Once you have enough followers engaging with you, you’ll be able to entice them with direct offers or promotions and begin to actually make more sales.

Remember, interactions are the lifeblood of your Twitter account. Without them, you’re missing the single most important ingredient in leveraging social media marketing.

By the end of this post, you’ll be more familiar with the anatomy of a successful tweet and have all the necessary tools to craft the perfect tweet every time.

Successful Tweets Have Clearly Defined Purposes

Unless Twitter changes its rules, tweets can only be a maximum of 140 characters. That means every letter and exclamation point counts! There’s no room, let alone time, to be wordy.

Consequently, making an intelligent and thought-provoking tweet that’ll generate retweets, likes, and comments takes considerable effort on your part.

That being said, every tweet you post must have a purpose. Sometimes, that purpose might be educating or informing your followers. Other times, it’ll be enticing them to read a blog post on your website. Even hitting the retweet button has a purpose – curating content to build connections.

Having a clearly defined purpose allows you to gauge how successful your tweet was and broadcast your message effectively.

Successful Tweets Have Inherent Value

A critical component of every successful tweet is that it either informs or provokes thought.

Although the value of any given tweet might appear subjective to the reader, certain fundamental principles remain the same.

Aside from having a clear purpose (as we said earlier), every tweet should be:

  • Accessible
  • Consistent
  • Understandable

In order to ensure that your tweet is accessible, your target audience will have to be able to find it among the millions out there.

For example, if you have a small following, you’ll have to use hashtags for increased visibility. Also, regardless of how many followers you have, your tweets should include eye-catching pictures to stand out from the crowd.

Next, consistency is key. Your tweets should all revolve around one core message: your business or brand. Never post things about politics, sports, or current events unless you’re able to tie those topics back to your brand or business.

Lastly, you should never keep your target audience guessing. They should be able to understand exactly what your message is when you’re sending a tweet. Never tweet an indistinguishable sentence fragment or merely a link without some sort of description.

If you make every tweet accessible, consistent, and understandable, you’ll be well on your way to publishing tweets with tons of value.

Successful Tweets Point Readers to In-Depth Information

Although a tweet is only 140 characters, they can easily become a phenomenal vehicle for linking to other content.

In this sense, treat your tweets like teaser trailers to a popular movie: point your audience to a juicy article they’ll want to read.

Doing this transforms a tweet containing a bland sentence into an extremely powerful call-to-action that can drive tremendous amounts of traffic to your website.

Successful Tweets Use a Tiny URL

If you haven’t heard of bit.ly yet, we’re about to blow your mind. Bit.ly is a website that shortens URLs and allows you to track how many people click on them.

For Twitter marketing, where every character counts, this is a no-brainer! If you’re posting content that contains links, you must utilize a URL shortener.

If you’re not a fan of bit.ly, many others are out there. Simply search for “URL shortener” in any search engine and you’ll have quite a few to choose from.

Shortening the URL will free up a lot of room for your tweet.

Successful Tweets Use Sensible Hashtags

hashtagWithout a doubt, Twitter is responsible for coining the term and introducing the use of hashtags in marketing.

For the unacquainted, a hashtag (i.e. the # symbol) is used to mark keywords or topics in a tweet. Basically, hashtags connect tweets to related conversations happening somewhere else on Twitter.

Any tweet containing a particular hashtag will automatically be broadcasted to anyone looking at that particular category of tweets. Many successful tweets utilize hashtags, but they do so wisely and discerningly.

For example, if you craft a tweet about athletic shoes that your company is selling, using hashtags like #shoes, #baseball, or #basketball would be prudent.

However, never randomly throw in a hashtag that is completely off topic. You’ll be considered a spammer and your tweet will only tarnish your brand and reputation.

A Tweet that sensibly uses hashtags will be more discoverable and draw in additional followers.

Your hashtag rule of thumb should be: Only use a maximum of three carefully thought out hashtags per tweet and weave them into the sentence of your tweet or tack them on at the end of it.

Successful Tweets are Posted at the Right Time

You can craft a phenomenal tweet, but if you post it at a time when your target audience isn’t on Twitter, you’ve dropped the ball entirely!

For a tweet to truly be successful, you need to time it perfectly. If you’re unable to manually post it, several third-party applications allow you to schedule tweets for publication.

Studies show that posting between 12:00pm and 3:00pm throughout the work week is the best time to post on Twitter. You’ll also see a spike in follower engagement around 5:00pm if you post then too.

Nevertheless, these studies are only general guidelines. Try to experiment with your own followers and pay careful attention to what time is best for your particular audience. The online activity of your Twitter followers and past performance of your particular tweets can help you achieve maximum visibility.

Successful Tweets are a Reflection of Your Twitter Handle

When posting to Twitter, the tone you use should always reflect the character and value of your business and brand.

Although there’s no right or wrong tone to use, try to stay professional if you’re a doctor or a lawyer. Be humorous if you’re a stand-up comedian. Be poetic if you’re a spoken word poet. Stay true to your niche.

Ultimately, there’s a reason certain businesses barely have any Twitter followers while other companies seem to be engaging with thousands of potential customers via Twitter. Now you know the secrets to their success and how to replicate it for your business!

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