July 18, 2016

Law Firm SEO in New York

law firm seo nyAs a New York lawyer, you already understand how critical your website can be to your bottom line. However, having a great website isn’t enough.

If you want to get more clients, you need to have a website that consistently comes up on the first page of search results.

Think about it: if your law firm’s website is prominently displayed on Page 1 of Google for the major terms and phrases your potential clients are searching for, your site will get more traffic and your firm will get more phone calls.

Law firm SEO for NY lawyers helps you with this.

Believe it or not, your competitors are already heavily investing in attorney SEO. In fact, billions of dollars are being spent on law firm SEO in NY every year.

Not only that, but more and more law firms are also moving their marketing dollars away from offline marketing and allocating them toward online marketing since they’re seeing better results.

If you’re serious about landing new clients, you also need to start getting serious about law firm SEO. Without it, you’ll be missing out on a huge piece of the pie.

Law Firm SEO in NY consists of several strategies that help build your brand and send trust signals directly to Google and the major search engines.

Here are just a few that you should consider implementing:

1 – Local SEO: When potential clients look for law firms, they’re not only using Google. They’re also using Yelp, Avvo, Manta, and other local business directories. Making sure that your website comes up in these is mission critical to getting more clients. Remember, the legal industry is huge – especially in New York – so you need to set your firm apart from all of the rest. In addition to focusing on local business directories, one of the best ways to do this is by targeting geographically specific keywords like “NYC traffic lawyer” or “Schenectady real estate attorney” and using them in the main content on your website.

2 – On Page SEO: Make sure your title tags, meta descriptions, alt tags, and site code are optimized for search engines and that you submit a sitemap through Google Search Console. Doing all of this allows Google to index your site quicker and rank you higher.

3 – Link Building: Without links from other websites pointing to your own, it’s going to be extremely difficult for search engines to rank you highly. Consequently, earning high-quality links from high-authority websites is one of the most important ways to help boost your search ranking.

4 – Social Media Marketing: Using social media sites like Twitter, Facebook, and LinkedIn can help you increase awareness of your law firm and build your brand. Many find it easier to engage with lawyers on social media than by picking up the phone to call them directly. If you put yourself on the social media map and become part of the online conversation, you’ll no doubt improve your firm’s reputation and probably even land a few clients in the process.

More Clicks More Clients is a law firm SEO company that can help you with all of this and more. Unlike other SEO companies, we were started by a lawyer turned SEO pro with the intention of helping attorneys grow their practices and improve their ROI.

We cut through the nonsense, talk in a language you understand, diligently work on your website as if it were our own, and get you real results.

Isn’t it time your law firm was on Page 1? Call us today to find out how we can help get you more clients: (732) 503-8991.