July 11, 2016

Law Firm SEO in Maryland

law firm seo in marylandPracticing law in Maryland is becoming increasingly competitive. It doesn’t matter if you’re a solo practitioner in Olney or working for a big law firm in Baltimore.

This shouldn’t be news to you, though. It’s been like this for years, but it’s finally starting to hit the bottom line of most law firms in a big way.

With so many lawyers in MD, your online marketing strategy really needs to be executed flawlessly.

Think about it: in this day and age, your clients are coming either from word of mouth referrals or the Internet. That means if your online presence isn’t in tip-top shape, you’re closing your doors to a slew of potential clients looking to hire you.

When you Google the name of your law firm, do you blanket Page 1 of the results page?

Are you on the first page when your particular niche and geographic area are being searched for (i.e. Bethesda personal injury lawyer)?

That’s where law firm SEO for MD attorneys comes in.

Whether you like it or not, your reputation has been subsumed into your online reputation. Your success is no longer measured solely by your wins and losses or in-person customer service.

It’s now inextricably linked to what past clients are saying about you on Avvo, Yelp, Facebook, and other review sites.

If you’re really serious about growing your law practice, you need to get serious about online marketing.

Make sure your phone number is prominently displayed on every page of your website. This exponentially increases your chances of getting a phone call from potential clients.

Likewise, make sure you’re giving your website visitors enough high-quality content about your individual practice area to really show them that you’re the expert in your field.

We fully recognize that you might not be able to do all of this on your own, but make sure whoever you hire knows that doing law firm SEO for MD lawyers requires all of the following:

  • Keyword Research – Discovering which search terms your potential clients are typing into Google and identifying how easy or difficult it will be to rank for them
  • Blogging – Creating engaging blog posts that position you as an expert in your field by answering your potential clients’ burning questions
  • On-Page SEO – Optimizing the tags, titles, and code on your website to make it search engine friendly
  • Link Building – Improving your search rank by getting other high-authority sites to link to your law firm’s website
  • Reputation Management – Having your firm dominate every spot on Page 1 of the search engine results page when someone searches for your law firm’s name
  • Building Your Brand – Making legal profiles for you and your firm on Avvo, Justia, and HG.org that – on their own – generate tons of calls to your firm and enhance your online presence
  • Local SEO – Acquiring more Page 1 real estate by creating and enhancing your Google My Business and Bing Places accounts as well as claiming and verifying 50+ local business citations
  • Press Releases – Helping you make headlines and showcasing your firm in the press
  • Social Media Marketing – Putting your firm on the social media map so you can engage with your potential clients in the medium they feel most comfortable

More Clicks More Clients is a law firm SEO company that does all of this and a ton more. We were started by a lawyer turned SEO pro who has a strong desire to help his fellow attorneys grow their businesses and get more clients.

Isn’t it time your law firm was on Page 1?  Call us today to find out how we can help get you more clients: (732) 503-8991.