More Clicks More Clients

more clicks more clients

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The days of getting tons of business from billboards, newspaper ads, and TV commercials are over. In fact, they’ve been over for quite some time.

If your business is not actively using online marketing to get more clients, then you’ve closed the door on hundreds of thousands of potential customers.

None of this should be all that surprising to you though. After all:

  • 44% of direct mail is never opened.
  • 86% of people skip television commercials.
  • 200 million Americans registered their phone numbers on the FTC’s “Do Not Call” list.

With statistics like those, it’s hard to see why a law firm or small business would succumb to traditional marketing (also called “outbound marketing”).

Think about it, outbound marketing interrupts what your potential clients want to do with something you want them to buy.

Outbound marketing also forces you to seek out more clients instead of letting them come directly to you. This ends up being quite costly and extremely ineffective.

In contrast, inbound marketing brings your potential clients directly to you and provides value through informative and helpful content they actually want to read. It becomes a natural part of their journey as a buyer instead of a frustrating interruption.

Not only that, but inbound marketing also costs 62% less per lead than traditional outbound marketing.

More Clicks, More Clients? How?

We know what you’re thinking: “Okay, maybe traditional marketing is ineffective, but more clicks more clients? How?”

This is how: when you create high-quality content directly matching up with the keywords your potential clients are searching for in search engines, your content will appear higher up in the search results and your site will receive more clicks.

Likewise, when the content your potential clients clicked on provides information they’re looking for, that content becomes much more enticing to read.

Once potential clients are reading your content, they’ll recognize how helpful and relevant it was to them and your company will become more credible in their eyes while making your content that much more attractive.

As we all know, when you’re seen as an authority in the area your potential clients are interested in, they’ll be much more likely to contact and hire you.

This is precisely how more clicks on your company’s website or blog translates into more calls and more clients.

Where We Fit In

More Clicks More Clients is a full-service online marketing company that can help drive traffic to your website and boost your web presence with high-quality content creation, law firm SEO, social media marketing, and targeted email campaigns. Are you ready to see what we can do? Call us today or request your free online marketing consultation.

 


Click here to view the source of the statistics we cite in this post.


 

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